It was 1998.

We started a company with one simple vision:
to promote the vegetarian diet.

We realized that we've been promoting not just a "healthy diet" but a new experience - a whole new eating enjoyment that revolutionizes the old glutinous meat-look-alike.

What makes this possible is the new food technology that allows innovative use of the soy protein and its fiber. Now, the new materials can be made into an endless variety of meat-imitations with similar textures of the meat it substitutes: beef, pork, chicken, and seafood. And, unlike gluten, soy fiber takes up different flavors extremely well, allowing for creative and easy preparation.

You be the judge! Try them and soon you'll find that giving up the cholesterol and bad fats is much more enjoyable and easier than you think.

Veggie foods are no longer for vegetarians only; they are for all who love to enjoy a good, nutritious cuisine.

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